influencer marketing Archives

March 3, 2025 — Comments are off for this post.

The Jellycat Diner Serves A Social Media Sensation: New York’s Iconic Toy Store Holds One of the Best Experiential Campaigns

Jellycat Diner Experience at FAO Schwarz, New York

Jellycat's London Roots

Jellycat has increased in popularity, capturing the hearts of fans worldwide with their distinctive approach to experiential and influence marketing. Brothers Thomas and William Gatacre founded Jellycat in London in 1999. The name is inspired by Tom’s seven year old son. He insisted on combining two of his adored things, jelly and a cat! Jellycat as we know it consists of high quality plushies with unique designs. These designs range from a wide variety of themes, including whimsical creatures, keychains, animals, and food themed items. In 2018 Jellycat released Jellycat Amuseables. It features charming and love-able plushies with legs such as a cherry, watermelon, mushroom, cacti and pineapple. Jellycat's creativity extends beyond plush toys, leading to unexpected brand experiences like the Jellycat Diner.

Jellycat Amuseables | Jellycat, Toy collection, Cute food

New York City Diner Debut

The very first Jellycat Diner appeared in New York’s iconic FAO Schwarz toy store in Rockefeller Plaza in September of 2023. The diner highlights the brand's creativity and ability to gather generations to enjoy an immersive experience. Similar to a real diner experience, the crew will proceed to “cook” and package your meal during this visit. The use of this diner is a great time for the whole family and an instagrammable moment for all! Jellycat has become a social media sensation. With their food and drink collection, Jellycat is featured on various platforms such as Instagram and TikTok. Jellycat has succeeded expectations with unique designs and an imaginative approach to marketing the typical stuffed animal. The creativity and innovation used to employ the diner has allowed the nostalgia of Jellycat to remain while still being successful in a rapidly heightened digital landscape.

Diner Marketing: Design And Branding

The Jellycat website states that the Jellycat Diner experience includes an Amuseables food item, a matching pin, personalized stickers, and gift packaging. The Diner excels at including brand colors, fun packaging, and personalization to create an unforgettable adventure. The diner features blue and white checkered flooring complemented by retro diner signs and lighting. These elements emphasize Jellycat's deep-rooted history while evoking a sense of nostalgia and comfort that defines the brand.

As someone who is not exactly a plushie enthusiast, I own two Jellycat plushies myself. This is not an uncommon phenomenon, as Jellycat's growth and popularity have reached unexpected demographics. Jellycat has become increasingly popular on social media. Fans and influencers began creating videos taking followers through their experience at The Jellycat Diner. Many individuals travel solely to visit the Jellycat Diner experience, from collectors to those who thought they were adorable through online platforms. During the holidays, groups of adults traded Jellycats during their Friendsgiving and Secret Santa events and posted these reveals on TikTok. Influencers such as Graceellasmith on TikTok with 13.3K followers participated in this trend. With 211.5K likes and 12.2K shares, the social media traction does not stop there.

Other influencers such as @cookingwithcocktailrings and @viennaskye on TikTok, have posted their visit to the Jellycat Diner. Consumer interest is reflected through Jellycat's various hashtags and tags on Instagram and TikTok. With consistent content, #jellycat holds 277.3K posts solely on TIkTok. By leveraging these social media trends, Jellycat has targeted a diverse audience with continuous consumer interest growth.

The Jellycat Diner is an exceptional example of the success that follows a seamless combination of experience and influence. With the extension of the brand, Jellycat created an immersive, shareable event. Jellycat's approach fuels organic social media buzz while attracting followers of all ages. Through immersive experiences, nostalgic branding, and a strong social media presence, Jellycat has built a community that extends beyond traditional toy collectors. This spectacular campaign aligns with Likey Co’s philosophy. We believe in creating impactful, experience-driven marketing that strengthens deep consumer relationships and brand loyalty. Here at Likey Co., we value the power of authentic engagement and innovation in influential and experiential marketing.

Published by Karley Emery in Learnings

Tags: Boomers, experiential marketing, Gen Z, Generational Marketing, influencer marketing, jellycat, jellycatcafe

December 16, 2024 — Comments are off for this post.

Generations Run on Dunkin’: Pioneering in Multigenerational Marketing

The digital creation space is constantly unquestionably changing due to social culture, current events, and trends. For many brands, the digital space is where they can creatively engage their audiences. This fast-paced nature can present itself as a challenge to those brands trying to stay relevant. Satisfying multigenerational audiences and creating stimulating campaigns are the key to successful marketing!

Dunkin - the known and loved American franchise - is a brand that has mastered the ability to evolve its digital creation appeal to multiple generations and stay relevant. Their classic donuts and timeless coffee recipe are the main ingredients that keep customers coming! It's affordability, reliability, and convenience has motivated many customers - older and younger - to continue visiting their local Dunkin's.

Generational Blends of Marketing

Here at Likey, we've previously explored the best way marketers can tackle multiple generations from Boomers to Zoomers. Because Dunkin has such a multigenerational audience, their marketing therefore must resonate with a number of different generational groups. Here are a few ways they successfully do so for each generation:

American Boomers

Boomers are the generation that grew up alongside Dunkin. Founded in 1950, Dunkin became a New England landmark, providing a reliable spot for coffee and donuts. The taste of their coffee and donuts remain the same today remains identical to the Dunkin they remember growing up. The brand holds a significant place in the heart of boomers because Dunkin continues to market themselves as the reliable spot for coffee, classic donuts, and familiar store environment. This consistency and familiarity enables a sense of comfort for boomers that they can always fall back to.
As other competitors - like Starbucks- brand themselves for having a more high quality coffee, Dunkin remains consistent in marketing coffee that is affordable, reliable, and just classic. For boomers, a traditional Dunkin black coffee sounds more appealing, less complex, and familiar!

The Digital Millennials

Millennials share the same sentiment for Dunkin, as boomers passed the love down to their kids. As their audience expanded into the realm of tech-savvy and media reliant consumers, Dunkin evolved into the digital space with them. #AmericaRunsOnDunkin is a slogan adopted in 2006, which is right around the time millennials tapped into social media. This iconic slogan became a key identifier for Dunkin that even boomers identify with, as it reinforces the significance that Dunkin has on Americans.
As we've previously said here at Likey, millennials are trendsetters and care about social consciousness - meaning brands must care for the same things. Dunkin acknowledges how the lifestyles of their customers change and have responded in expanding their menu items and developing faster ways to serve their customers!

Gen Z

The Infamous Spider Campaign!
- A social media campaign that captures the essence of Gen Z - this is Dunkin's fall 2024 spider campaign. This marketing campaign was utilized to launch Dunkin's Halloween and fall menu items in the most unhinged way possible. Dunkin featured posts on their Instagram taglining current trends inspired by Gen Z like "people be like: who's this diva." Creating content that directly integrates coined phrases by this generation has made Dunkin receive a lot of attention over the past few months.
Dunkin Donuts to Dunkin
- From going to Dunkin Donuts to Dunkin, the brand has acknowledged the increasing lack of attention span of this generation. Generations are happily coining this name, as it strengthens the sense of familiarity to the brand. Because of its well-established reputation, evidently the name change did not have much of an affect on older generations. It's like giving a nickname to an old friend that you've known all your life!

Here at Likey, we admire the successful work Dunkin has done in influencing their multigenerational audiences, as this is no easy task. Furthermore, given the brand's long standing presence, its ability to strategically use social media marketing in order to fulfill a need for multiple generations is outstanding. We look forward to see more from Dunkin!

Published by LikeyAdmin in Learnings

Tags: Boomers, dunkin, dunkindonuts, experiential marketing, Gen Z, Generational Marketing, influencer marketing

June 21, 2024 — Comments are off for this post.

The Golden Ticket To Superior Social Media Marketing

In today’s social media marketing frenzy, brands both big and small are seeking for ways to forge deeper bonds with their target audience. Here’s a little secret, a golden ticket that could help leverage your brands reach, engagement, and more can be a micro influencer! These social media mavericks have been shifting the marketing landscape for the past few years with their authenticity. Niche audiences trust and care about their opinion on different brands and products that influence purchase consistently.

TURNING CLICKS INTO GUARANTEED VIEWS

With followers ranging from 1,000 to 100,000, micro's cultivate a community of people with an impact of genuine connections and innovative content in the digital age. As these influencers grow, the personal touch they maintain with their audience can significantly amplify their reach and influence. This allows them to understand their audience and build a dedicated fanbase that grows organically. It's proven for brands to work with these smaller influencers who are growing, as this high level of interaction which provides the opportunity to build a strong, long-term partnership with the creator.

Social media star and fitness enthusiast Sami Clarke

A prime example of an influencer who has built their own space with dedication and determination is Sami Clarke. She built a loyal following through her genuine passion and workout videos that have helped individuals work on their fitness journey. Her consistent engagement with her audience, fitness tips and her personal wellness journey, fosters a deep sense of community and trust.

Sami launched her own company, FORM, in 2021 which offers personalized fitness and wellness programs. FORM's success is a testament to Sami's ability to connect with her audience on a personal level and maintain that connection that has been there since day one.

Sami's story highlights how starting with a small following and growing organically can transform a passion into a thriving business. By staying true to her roots and authentically sharing her passions with her followers, she has built a successful business from the ground up together with her community. Her journey is a testament to the power of genuine connections, as she continues to grow every single day.

THE GENUINE UNFILTERED TRUTH

In a world of filters micro influencers keep it all real. Sharing unfiltered glimpses of their daily lives and honest opinions they can be more “authentic and reliable” than traditional advertisements. When they showcase a product or recommend a brand to you it feels much more like a personal suggestion coming from a friend rather than only looking like a sponsored post. People want this kind of connection, and this level of trust is something that you can’t find so easily, making micro-influencers amazing partners for brands.

FROM ORDINARY TO EXTRAORDINARY

Micro influencers are creative masterminds, their ability to craft unique and engaging content that resonates with specific niches that sets them apart and “resonates deeply with their followers”. With their fun and captivating visuals and storytelling there is no doubt that your brand will stand out from the social media crowd and become memorable. Not only do they have to be artistic but also strategic in a way where they can grab a specific audience’s attention.

Kai Cenat's journey to fame exemplifies how authenticity and creativity can lead you to redefine the social media market. Starting off as a small content creator, Kai's genuine personality and comedic approach quickly attracted a strong “growing fanbase” shifting the marketing landscape.

His interactive and highly engaging streams resonated with viewers, building a loyal community. Kai's authenticity is always displayed through in his content, making him relatable and trustworthy. His rise reached new heights when he broke multiple records during a live stream with Kevin Hart, showcasing the impact of true connections and creative content in the digital age.

Here at LIKEY, we believe in working with small creators as they have consistently delivered outstanding results for our clients enhancing their marketing strategies and driving success. Micro-influencers can be a golden ticket to leverage your brand's reach, engagement, and more.

In today's shifting marketing landscape, brands of all sizes are looking to create deeper bonds with their target audiences and connect with new ones. Thats why at LIKEY we believe in working with small creators as they have consistently delivered outstanding results for our clients enhancing their marketing strategies and driving success. Partnering with micro-influencers might just be the golden ticket your brand has been looking for all along.

Published by LikeyAdmin in Learnings

Tags: influencer, influencer marketing, micro influencer, Microinfluencer

May 1, 2024 — Comments are off for this post.

Boomers to Zoomers: The Exclusive Life Hacks You Need to Master Generational Marketing!

By Lily Curley

In today's marketing game, understanding each generation's vibe is the golden ticket to success. From Boomers to Gen Z, everyone's got their own flavor, and savvy agencies know how to cater to it. It's all about speaking their language, showing you get them, and giving them what they didn't even know they needed. Time to roll up our sleeves and witness how generational marketing knocks it out of the park!

DEFINING GENERATIONAL MARKETING

Generational marketing is like playing to a crowd of all ages at a family reunion. Just as you tailor activities to suit different age groups, in marketing, it's about recognizing that what resonates with Baby Boomers might not strike a chord with Gen Z. It's a balancing act of understanding and speaking the unique language of each generation, ensuring your message lands without causing any generational faux pas.

UNDERSTANDING THE GENERATIONS

Let's break it down like we're explaining social media to your grandma:

Baby Boomers (1946-1964): These folks are like fine wine - they've aged well and know what they like. Appeal to their sense of tradition with clear, no-nonsense content, and watch them flock to your brand like moths to a nostalgic flame.

Gen X (1965-1980): Gen Xers are the cool older siblings of the marketing world. They're savvy, skeptical, and looking for value. Show them you're worth it with personalized offers and loyalty

programs that make them feel like they're getting a steal.

Millennials (1981-1996): Millennials are the trendsetters, the ones who brought you hashtags and avocado toast. They're all about authenticity and social consciousness, so keep it real and maybe throw in a meme or two.

Gen Z (1997-2012): Gen Z is the TikTok generation, the ones who can sniff out inauthenticity from a mile away, Want to grab their attention? You better bring your A-game with visual content, influencer partnerships, and a side of authenticity, please.

LEARNING NEW TRICKS FROM OLD DOGS:

While it's important to note the differences between the generations, it's also essential to recognize the connections and common ground that tie us all together. Trends have a funny way of cycling back around, proving what's vintage can become vogue once again.

Take a brand like New Balance: their sneakers, a staple for Ohio dads (Gen Xers), have found new popularity among 20-something-year-old supermodels in London (Gen Zers). And let’s not forget the viral success of the Stanley tumbler – a brand with more history than your grandma's cookie jar, suddenly hip and happening among a younger, mostly female crowd.

These examples show us that good taste knows no generation. By tapping into these shared experiences and timeless appeals, marketers can craft strategies that resonate with everyone, regardless of age.

Generational marketing, after all, is about finding the threads that connect us and weaving them into something that speaks to us all.

Published by LikeyAdmin in Learnings, Uncategorized

Tags: Boomers, Classic, experiential marketing, Gen Z, Generational Marketing, influencer marketing, Millennial, Zoomers