hamburger-customhamburger-custom-close
Featured Image

October 22, 2024 — Comments are off for this post.

The Brewing of Successful Social Media Marketing: Showcasing with Nitro Bar

Coffee Culture Meets TikTok

Audrey Finocchiaro is a Rhode Island native and owner of the viral coffee shop The Nitro Bar. She tells an authentic story of how her dreams turned into reality. Finocchiaro utilizes the popular social media marketing platform, TikTok, to showcase her personal brand and the aesthetics of The Nitro Bar. Accompanied by her mini-mic, Audrey reels viewers in by placing herself in her coffee shop and interacting with her employees. Utilizing TikTok's latest trends and gossip, she asks them funny, light-hearted questions, creatively brewing in the coffee shop’s menu.

Whether that is asking her employees to make her something that will send her to the bathroom or instead, what Travis Kelce would order, viewers are hooked by the relevance to pop culture, as well as the aesthetically pleasing process of making coffee. This type of content has resulted in numerous videos that have gone viral that have left the coffee shop's TikTok account @thenitrobar. With an escalating 372.7K followers and 43.1M likes, Audrey has taken the reigns of creativity for the success of her Rhode Island small business.

 

Authenticity as a Brand Strategy

Particularly noteworthy is the authenticity of the brand's origin story. The funny and relevant content and marketing approach has been the cornerstone of the brand’s strategy and virality. However, this success did not come easy for Audrey. She transparently shares how her business started as a small coffee cart and she maxed out credit cards to pursue this dream. Therefore, Audrey does not rely on trends, but rather leans into telling the genuine story behind her small business. This is more compelling to her viewers and emotionally stirring for individuals who may have similar dreams and aspirations.

The Nitro Bar’s escalating TikTok presence is a clear example of how small businesses are utilizing relevant technologies, trends, and pop culture. This strategy helps shape their brand identities and overall boost traffic and obtain new customers for their businesses. TikTok has become a major arena for where Gen Z obtains news, discovers trends, and keeps up to date with things. Therefore, using this platform to market a business or product can be the key for successful social media marketing for many up and coming small businesses. 

Transforming Feed to Feeling & Reality

Here at LikeyCo, we value influence and connecting “influence to experience.” Audrey Finocchiaro's success in social media marketing encompasses this idea. Business owners are strategically using their platforms and social media marketing trends to market the experiences attached to their products. Furthermore, trendy and innovative content creation can significantly impact consumer behavior. TikTok and other social media platforms are vessels for connecting consumers to these experiences. For many Nitro Bar customers, it is so much more than getting their blueberry latte’s. It is the experience of interacting with the employees, feeling a sense of belonging, and having an emotional connection to the brand. 

Published by LikeyAdmin in Uncategorized

September 30, 2024 — Comments are off for this post.

Nutter Butter’s thrilling content: how to perfect your “trendjacking”

Trendjacking is on the rise. Riding the wave of an online trend as a form of social media marketing has the potential to shoot a brand into viral stardom. On the other hand, it also has the potential to appear contrived to the consumer eye. Striking a balance between authenticity and relatability should be a key objective for any social media campaign. Likey Co. believes that Nutter Butter's nightmare-fuel strategy hits the trendjacking nail on the head with analog horror.

Nutter Butter's TikTok Journey

Unquestionably, Nutter Butter’s attempts at trendjacking have a rich history on TikTok. Their peculiar TikTok content dates years back. A video released in 2022 depicts an AI model generating “nutter butter with legs.” However, this content wasn’t nearly as successful as their recent material, only garnering 11.4k views. Evidently, this lack of user engagement did not deter Nutter Butter’s marketing team. In fact, their content has only gotten more bizarre since then.

Earlier this September, TikTok influencer Cassie Fitzwater posted a viral video about Nutter Butter’s eerie content, asking, “Nutter Butter, are you guys okay?” Naturally, many TikTok users swiped over to Nutter Butter’s official platform to see what the concern was all about. The content that users find on this platform will likely stick with them for a good, long while.

@officialnutterbutter via TikTok

Nutter Butter cookies with terrifying, humanoid faces. A flailing doll named Aiden with a cookie for a head. Meowing cats distorted by neon colors and unsettling voiceovers telling users, “You have been visited by the Nutter Butter man. His intentions are unknown.”

As described, the flashing images and clips displayed on the TikTok account are unnerving, to say the least. So why did Nutter Butter opt to trendjack an aesthetic that's been reserved for memes over the past decade?

The Creative Possibilities are Endless

The genius of Nutter Butter’s horror-inspired campaign lies in the fact that the content is simultaneously original and trendy. Creepypasta and analog horror are aesthetics that have existed for over a decade now. The combination of these aesthetics with nonsensical humor is appealing to Gen Z, who grew up with similar styles of videos on YouTube and TikTok. Nutter Butter capitalized on this appeal through a connective marketing execution to reach younger generations. Through a marketing lens, Nutter Butter's trendjacking of analog horror is refreshing and eccentric, taking their content to a place where few brands dare to venture.

Although it took some time, Nutter Butter’s brand optimization is succeeding. With over 900k followers on TikTok, their videos released over the past month have received millions of views. They even posted a response to Cassie Fitzwater with dancing Nutter Butters and a repeated chant of “yes, yes, yes.” This video achieved 13.5 million views. Clearly, Nutter Butter has successfully trendjacked analog horror.

@officialnutterbutter via TikTok

Time Constraints of Trendjacking: What Does the Future Hold?

Nutter Butter’s dedication to trendjacking analog horror sets it apart from other brands. Although this content may eventually lose its novelty over time, the impact that it makes on users now will be memorable. At Likey Co., we encourage the unforgettable experience and value impactful engagement like this.

Unfortunately, trendjacking and longevity don’t really go hand-in-hand in an age where the shelf-life of a trend can last as long as a week. Technology leader Scott M. Graffius published data for the lifespan of social media posts in 2024. His studies conclude that the average half-life for Instagram posts is about twenty hours, and tweets are forty-three minutes. TikTok content has a shelf-life of ninety days, but the actual trends themselves can die out as early as two to three days after they begin.

The question is, how will Nutter Butter continue to capitalize on this trending aesthetic? What will Nutter Butter do next to keep the momentum going and further connect with Gen Z?

Published by LikeyAdmin in Learnings, Uncategorized
Tags: Gen Z, Generational Marketing, MarketingTrends, SocialMediaGrowth

August 6, 2024 — Comments are off for this post.

Politics Simplified For Gen Z: Your Social Media Guide

Buckle up, boomers! Want to know the secret on how Gen Z has all the scoop on what's currently going on politically? Welcome to the social media world, where short videos and memes have turned into the new news source. Platforms such as TikTok, Instagram, and Twitter have become not only a source of entertainment but a tool for political education. It gives Gen Z the chance to get political awareness and participate where it's important. This shift has been very strong with Gen Z and will definitely create an impact on this year’s election in November.

In the world of social media, everything is more unfiltered and authentic unlike your usual media outlets. The content news channels put out are most of the time edited and put through multiple rounds of revision to align with sponsorship guidelines. Whether you agree with them or not, these unfiltered messages provide a much more real perspective on political issues.

How TikTok Is Creating Political Awareness

TikTok, a platform that was in the beginning known for its fun dances and viral challenges. But has now emerged into one of the most important platforms for political awareness among Gen Z. Who knew that dance challenges and lip-sync battles could turn political debates into viral trends.

Influencers have the ability to reach those who aren't exposed to traditional news sources. An example is Marcus Dipaola, a journalist who provides straightforward and concise updates on current events and political news. Influencers like him can break down complex topics into easily understandable segments, making news more accessible to a younger audience. With making it all more approachable it can help encourage their followers to ask questions and learn from one another.

Live Streaming Political Events

Young users are receiving crash courses in political science all through their socials. Media organizations are using these platforms to livestream presidential debates, rallies, and election night. The recent presidential debate that occurred on June 28 was live-streamed, and responses from our candidates became quickly viral especially on TikTok. There was also a presidential rally in Pennsylvaina being live-streamed recently which turned out to be a recent assassination attempt on former President Donald Trump. Moments like this bring bringing immediate awareness and updates to users. There are many important things happening daily leading up to election day in November and it's important that everyone stays informed. Recently Each platform caters something different through live-streaming and together they create a perfect approach to political engagement making it the perfect way for Gen Z to stay educated.

The Influence of Podcasts

Podcasts have opened the door for exploration on political topics and for listeners to get a better understanding on important current issues. Many popular influencers have been creating podcast such as "IMPAULSIVE" by Logan Paul. This is a very popular podcast for Gen Z where he sometimes brings in high profile figures. On June 13th Logan Paul brought in former President Donald Trump for an interview where it brought a big reach of young people and exposed them to political discussion. Another podcast is “I’ve Had It” hosted by Jennifer Welch and Angie Pumps Sullivan, these ladies invited Vice President Kamala Harris to speak about politics and airplane etiquette. 

The long for nature of podcasts allow listeners to resonate with their perspectives and hear directly from those involved in what happening in the real world. What makes podcasts so perfect for young Gen Z is how it fits perfectly with our daily lives. We can be on the go whether that is going to school, working out, driving, or just relaxing we can stay informed and educated anywhere at any time.

This generation is not only now using social media to keep themselves entertained like it used to be. It has also transformed into a place where you can participate freely and learn on what’s going on politically around the world. For LIKEY, we specialize in experiential marketing, and we want to create engaging experiences that foster deep connections. Using social media and experiential can drive awareness and connect Gen Z on a personal level with each other inspiring action towards important topics.

Published by LikeyAdmin in Uncategorized

July 11, 2024 — Comments are off for this post.

Likes to Streams: The Thrilling and Fascinating Evolution of The Music Industry Through Social Media

In the world of social media, anything is possible. Platforms like TikTok, Instagram, and YouTube have transformed the music industry, helping new talent go viral and attract industry professionals. Artists like Billie Eilish, The Weeknd, Justin Bieber, and Doja Cat were discovered this way. Social media allows artists to connect directly with fans, build a personal brand, and establish a loyal fanbase. So quickly, likes are transformed into streams. Traditional media channels can still complement these efforts - but the magic of social media hits different.

Music Streaming Services: The Yin to Social Media's Yang

Streaming services like Spotify and Apple Music pair well with social media by enabling easy sharing and promotion of music. User-generated content and algorithm-based recommendations help new music reach broader audiences. When artists participate in social media marketing, they open up an avenue for themselves to release music independently. Platforms like Bandcamp enable powerful global distribution.

The Capitalization and Monetization of Social Media

Collaborations with influencers can expand an artist's audience, as behind-the-scenes content, live sessions, and interactive posts maintain engagement. Social media offers monetization options such as ad revenue, fan funding, and sponsored content deals. Artists can also sell merchandise directly through their profiles.

Artists receive immediate feedback from fans on new releases and performances when they have a social media presence. This way, they can adjust and improve accordingly. One artist who exemplifies productive use of this is Dua Lipa. The pop sensation had a rocky start to her career, as online critics mocked her 2017/2018 performances. The phrase, "Go Girl, give us nothing" began trending after an infamous performance of "One Kiss." In spite of this emotional setback, Dua Lipa drastically improved her stage presence by 2020. In interviews, she said the online criticism was emotionally damaging but that it also motivated her to improve.

In addition to providing instant feedback, fans can create and spread trends. One example of this is Taylor Swift's "Bejeweled" dance. The routine began as a trend on TikTok, created by fan Mikael Arellano. Within weeks, the routine was performed by Swift herself at the Eras Tour. User-generated content like dance challenges and covers can boost song popularity.

Social media provides valuable data and analytics, helping artists and labels understand audience demographics and preferences. This data allows for targeted advertising and personalized marketing strategies. Further, social media has facilitated an unprecedented, global presence for genres like K-Pop and non-English songs. Artists from different countries can connect, collaborate, and reach new markets.

Pictured: BLACKPINK, K-Pop Group

At Likey, we believe in prioritizing a special bond between businesses and individuals. Social media has become a powerful tool in making that connection, notably in the music industry. Platforms like TikTok, Instagram, and YouTube offer unprecedented opportunities for independent artists, reshaping marketing strategies and fostering interactive relationships between musicians and their fans. In the world of social media, nothing is unachievable.

Published by LikeyAdmin in Think, Uncategorized

May 16, 2024 — Comments are off for this post.

EXPERIENCE INFLUENCE WITH AMANDA RAMIREZ

Check out our interview with foodie influencer Amanda Ramirez aka @mandyeatsny

Read more

Published by LikeyAdmin in Learnings, Uncategorized
Tags: Boomers, experiential, experiential marketing, foodie, Gen Z, Generational Marketing, influencer, Zoomers
Featured Image

May 1, 2024 — Comments are off for this post.

Boomers to Zoomers: The Exclusive Life Hacks You Need to Master Generational Marketing!

By Lily Curley

In today's marketing game, understanding each generation's vibe is the golden ticket to success. From Boomers to Gen Z, everyone's got their own flavor, and savvy agencies know how to cater to it. It's all about speaking their language, showing you get them, and giving them what they didn't even know they needed. Time to roll up our sleeves and witness how generational marketing knocks it out of the park!

DEFINING GENERATIONAL MARKETING

Generational marketing is like playing to a crowd of all ages at a family reunion. Just as you tailor activities to suit different age groups, in marketing, it's about recognizing that what resonates with Baby Boomers might not strike a chord with Gen Z. It's a balancing act of understanding and speaking the unique language of each generation, ensuring your message lands without causing any generational faux pas.

UNDERSTANDING THE GENERATIONS

Let's break it down like we're explaining social media to your grandma:

Baby Boomers (1946-1964): These folks are like fine wine - they've aged well and know what they like. Appeal to their sense of tradition with clear, no-nonsense content, and watch them flock to your brand like moths to a nostalgic flame.

Gen X (1965-1980): Gen Xers are the cool older siblings of the marketing world. They're savvy, skeptical, and looking for value. Show them you're worth it with personalized offers and loyalty 

programs that make them feel like they're getting a steal.

Millennials (1981-1996): Millennials are the trendsetters, the ones who brought you hashtags and avocado toast. They're all about authenticity and social consciousness, so keep it real and maybe throw in a meme or two.

Gen Z (1997-2012): Gen Z is the TikTok generation, the ones who can sniff out inauthenticity from a mile away, Want to grab their attention? You better bring your A-game with visual content, influencer partnerships, and a side of authenticity, please.

LEARNING NEW TRICKS FROM OLD DOGS:

While it's important to note the differences between the generations, it's also essential to recognize the connections and common ground that tie us all together. Trends have a funny way of cycling back around, proving what's vintage can become vogue once again.

Take a brand like New Balance: their sneakers, a staple for Ohio dads (Gen Xers), have found new popularity among 20-something-year-old supermodels in London (Gen Zers). And let’s not forget the viral success of the Stanley tumbler – a brand with more history than your grandma's cookie jar, suddenly hip and happening among a younger, mostly female crowd.

These examples show us that good taste knows no generation. By tapping into these shared experiences and timeless appeals, marketers can craft strategies that resonate with everyone, regardless of age.

Generational marketing, after all, is about finding the threads that connect us and weaving them into something that speaks to us all.

Published by LikeyAdmin in Learnings, Uncategorized
Tags: Boomers, Classic, experiential marketing, Gen Z, Generational Marketing, influencer marketing, Millennial, Zoomers
likey-logo-small

© Copyright 2021, Likey Co. All rights reserved.

Back to top Arrow