On Saturday, September 27, 2025, New York City will host its first-ever Zero Proof & Functional Beverage Festival, Drinks With Benefits. It will be in the heart of Chelsea. The event is presented by Dan Abrams and The Daily Pour, with concept by experiential marketing agency Likey Co. . They are led by Chief Creative Officer Michael DiBugnara.
Unlike a traditional trade show, Drinks With Benefits is designed as a consumer-first cultural experience. The festival will feature designed photo moments curated by HBO In Full Bloom winner and renowned floral designer Lutfi Janania. They'll be reinventing beverage trial into an immersive and shareable experience in the rapidly growing NA and functional beverage sector.
Festival Highlights
- 60+ Alcohol-Free & Functional Brands — including leaders Kin Euphorics, Ghia, and French Bloom, alongside innovative partners expanding the zero-proof and functional movement.
- Chef × Brand Collaborations — pairings such as Spring Café Aspen × Ghia, plus offerings from Cipriani’s, The Butcher’s Daughter, Seatopia, and Adoro Lei.
- Music & DJs — top talent across genres and demographics, including Bellatrix, Dragonfly of Maku, DJ CCNY, Donna Francesca, and Mona Matsuoka, curated to engage audiences of all ages.
- Wellness Programming — meditation experiences by Sage + Sound, led by renowned mindfulness teacher Dara Hart.
- Live Podcasting with Samantha Feher (CAPS LOCK) — featuring panels on dating without alcohol, health impacts of alcohol, and building alcohol-free communities, with voices spanning medicine, wellness, lifestyle, and culture.
“Drinks With Benefits isn’t just a tasting — it’s a, experiential reinvention of how consumers discover and integrate into their own lifestyle with this fast-growing category,” said Michael DiBugnara, Chief Creative Officer of Likey Co. “Our goal was to create a cultural festival where design, wellness, music, culinary and innovation collide — reflecting a new era of how people experience N/A and functional beverages.”
Event Details
- Date: Saturday, September 27, 2025
- Location: Chelsea, New York City
- Tickets: https://thedailypour.com/drinks-with-benefits/
About Drinks With Benefits
Drinks With Benefits is New York City’s first Zero Proof & Functional Beverage Festival, debuting September 27, 2025 in Chelsea. It will take place at the famed Altman Building, which will transform into a photo worthy spectacle.
About Likey Co.
Founded in 2018, Likey Co. is an experiential and influencer marketing agency led by Chief Creative Officer Michael DiBugnara. They've led campaigns for Spotify, Welch’s, Brooks, Auntie Anne’s, IHG Hotels & Resorts, Sabra Hummus, Parmigiano Reggiano, and Flor de Caña Rum. "We strive to deliver premium, culture-driven activations at the intersection of creativity and commerce."
Media Contact
info@likeyco.com | 917-549-6596
