CASE STUDY

WELCH'S

ORIGINAL GUMMI FUN MIX COMICON

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TARGET DEMOGRAPHIC

Original Gummi Fun Mix was looking for a new way to reach their Target Demographic. We brought to them the concept and playbook to partner with Cosplay, Gaming and Anime World Influencers and Events. 

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SAMPLING PROGRAM

We launched a Sampling program all over the country at Comicon Style Conventions. We executed both Guerrilla and Inside Sampling and had our Influencers bring these programs to life with Custom looks for Social Media posting and appearances. 

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WHAT WE DID