CASE STUDY

WELCH'S

ORIGINAL GUMMI FUN MIX BALL PIT

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RAISING AWARENESS

For Spring and Summer activations, OGFM wanted to create an outdoor experience to raise brand awareness and support Retail. We worked with Live Nation across the country at their Amphitheater Concert Series. 

Guest buried up to the chin in purple balls, holding a bag of Original Gummi Fun Mix overhead

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BALL PIT

We designed a OGFM Ball Pit for Concert Goers to take a dive in and grab a sample + a photo opportunity.

We fabricated a portable Ball Pit setup that was easily assembled and transported for this nationwide tour. We hired, managed and trained staff,  coordinated  influencers partnerships and captured content for social channels. 

Group of friends posing in the purple ball pit with Original Gummi Fun Mix bags and a giant gummy-print backdrop
Guest diving headfirst into the purple ball pit with only their legs showing as a friend cheers nearby
Two guests relaxing in sunglasses in the Original Gummi Fun Mix ball pit, surrounded by gummy worm and gummy bear graphics
Two kids posing in the purple ball pit as a parent snaps a photo at the Original Gummi Fun Mix activation

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WHAT WE DID

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services-icon_content-creation
services-icon_Campaign-Development
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8

Markets

79.3K

Samples Distributed

38

Concerts

243

Sweeps Entries

LET'S TALK!

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