CASE STUDY

UNDERCOVER

UNION SQUARE

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CAPTURING CONTENT

Undercover wanted to sample 10,000 units of their Milk Chocolate Crispy Quinoa snacks for Valentines Day. They also wanted to capture content for their Social Channels. 

Undercover Snacks ambassador laughing with a woman in a fur-trimmed hood while handing out samples

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BRAND
IMMERSION

Our Brand Ambassador Team becomes immersed in the brands key objectives and the passion that makes their products special. We arm ourselves with knowledge and bring enthusiasm and a friendly approach. ​
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We believe that these quick interactions while sampling should still be very meaningful. We are also always ready to interact and educate those that are interested in learning more. 

Undercover Snacks ambassador in a beanie handing a sample to a woman in a red puffer coat beside a newsstand
Undercover Snacks ambassador chatting with a passerby carrying a polka-dot tote in Union Square
Undercover Snacks ambassador smiling as she offers a sample to a man in a navy puffer jacket

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WHAT WE DID

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10,000 PACKETS

of Milk and Dark Chocolate Undercover Snacks.

(Most customers were commuting and took a sample then continued on their way.
While some would enjoy it in the area and come back asking where in the city they could buy them.)

LET'S TALK!

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