CASE STUDY

SOLATO

MACRO INFLUENCER

→ Case Study

CULINARY INFLUENCE

We sourced two culinary influencers who could drive awareness/endorsement of Solato with the objective to secure new business leads. We meticulously reviewed a range of culinary influencers to find the perfect fit. By analyzing their content, audience engagement, and alignment with our brand values, we selected two standout influencers who exemplified the passion and expertise that resonate with the target market. Their unique voices and enthusiastic followings provided the ideal platform to highlight Solato’s exceptional flavors and quality, ensuring that the message reached an engaged and receptive audience.

→ Case Study

OUR INFLUENCERS

We partnered with Nico Norena and Chef Joe Sasto to promote Solato, leveraging their impressive culinary expertise and influential social media presence.

Nico Norena, known for his vibrant food photography and engaging content, has amassed over 2.8 million followers on socials. His creative approach to culinary storytelling made him an ideal ambassador for showcasing Solato’s unique offerings.

Chef Joe Sasto, a celebrated chef and former “Top Chef” contestant, brings a wealth of experience and a substantial following of almost 1 million on socials. His reputation for culinary excellence and his ability to connect with food enthusiasts helped to effectively highlight Solato’s premium quality and flavors.

Together, their influence played a crucial role in amplifying the brand’s reach and impact.

CAMPAIGN POSTS

Nico Norena and Chef Joe Sasto expertly used Instagram to showcase Solato’s ease and deliciousness, creating engaging content that captivated their followers. Joe's visually striking posts and stories highlighted the product’s versatility, while Nico's culinary expertise offered creative serving ideas.

Their engaging content sparked lively conversations in the comments and generated a buzz within their communities. The interactive nature of their posts not only showcased Solato’s appeal but also fostered a vibrant dialogue among food enthusiasts, significantly boosting community engagement and interest in the brand.

→ Case Study