CASE STUDY

PARMIGIANO REGGIANO

X MIAMI OPEN

MIAMI OPEN INFLUENCER DINNER ACTIVATION

Tennis-themed lounge with a chartreuse sofa, a green wall of rackets around the Parmigiano Reggiano sign, and a cheese wheel on a crate of tennis balls

During the Miami Open, we created an elevated sunset dinner party at The Moore Hotel in Miami for Parmigiano Reggiano. Set across the rooftop and gallery, the event welcomed 30 guests into a golden-hour setting designed to blend culinary expertise, hospitality, and brand-inspired moments. With a DJ, ambient lighting, and decor, the event was designed to bring a memorable evening to each guest.

Throughout the venue, branded details connected Parmigiano Reggiano to the energy of the Miami Open. Custom menu cards, gift bags, cheese displays, and tennis-inspired installations created an elevated, memorable space for guests.

Guest in a black blazer smiling beside a tennis ball sculpture and shelves of rackets and Parmigiano Reggiano displays

Guest in a floral dress and sunglasses holding a drink beneath a giant tennis racket Parmigiano Reggiano sign on The Moore Hotel rooftop in Miami

We positioned Parmigiano Reggiano in front of a culture-forward creator audience through an experience designed to feel exclusive, premium, and worth sharing. The goal was to make the brand feel less like a sponsor and more like part of the moment.

Guests seated along a long candlelit dinner table in The Moore Hotel gallery during the Parmigiano Reggiano Miami Open dinner

Parmigiano Reggiano branded drink menu on the bar beside breadsticks and a cocktail in a coupe glass, with a bartender behind

APPROACH & IMPACT

Designed to feel more like a destination than a traditional dinner, the experience invited guests to move through the space and encounter Parmigiano Reggiano through food, atmosphere, and design.

This approach focused on making the brand feel naturally integrated into the evening rather than simply placed within the venue. Every detail supported a cohesive story connecting the product's background with the style, pace, and social energy of The Miami Open.

By building the experience around discovery and shareability, the activation created an environment that felt organic to guests and visually strong across social content.