CASE STUDY

SANDERS 150TH

BIIRTHDAY PARTY

INTERACTIVE EXPERIENCE

To mark Sanders’ 150th anniversary, we created an interactive influencer event in New York City’s West Village. The celebration was designed as a walk-through family gathering hosted by actors portraying the fictitious Sanders family. Photography, live entertainment, and sampling sessions, brought the immersive adventure to life, while creating a comforting environment for each guest.

Branded materials, featuring, party hats, totes, and fillable chocolate bags, were put on display, to create a collaborative setting, while bringing positive attention to the Sanders name.

Our primary objective was to highlight Sanders' core values through lifestyle influencers, while building relationships, and sparking social buzz. The event gained over 314,000 views, as 18 influencers with a combined reach of over 6 million followers shared creative content across social media.

SAMPLING PROGRAM

We launched a sampling program, using Sander's Limited Edition Birthday Cake White Chocolate Sea Salt Caramels in bustling areas across New York City, Cincinnati, and Detroit. These locations included; Union Square, Bryant Park, Herald Square, Cincinnati's Kroger Headquarters, and Detroit's Cadillac Square.