CASE STUDY

SABRA

WHIRLED PEAS

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POP-UP EXPERIENCE

Whirled Peas was a Pop Up Restaurant we produced for Sabra Hummus. It was open for 8 weeks and featured 6 Celebrity Chefs, who created a menu based on their Cultural inspirations and New Hummus Usages. 

Chefs laughing at the Whirled Peas counter beneath menu boards listing hummus, chicken satay, and dan dan noodles

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IDEATION THROUGH TO LAUNCH

Likey worked with Sabra from the initial ideation: Naming, Branding Design, Talent Acquisition, 3D Mapping Content Creation, Custom Music Playlists, Staffing and Interior & Exterior Build Out. We produced Influencer/Celebrity Launch Night Dinners for all Chefs. We captured Content with both Photography and Video throughout. 

Wide view of the Whirled Peas pop-up dining room, with a communal table, dried floral installations, and arched city murals
Collage of six featured Whirled Peas chefs around the Whirled Peas logo
Chefs smiling together at the Whirled Peas pop-up
Five Whirled Peas logo options for Sabra: a blue abstract pea mark, a brown lowercase wordmark on mustard, a tan stacked-bowl mark, a green illustrated figure with a leafy wreath, and a coral hand-drawn badge

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WHAT WE DID

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services-icon_Branding
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services-icon_photoshoots
services-icon_video-editing
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services-icon_celebrity-partnerships
services-icon_Campaign-Development
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1

Restaurant

6M

Instagram Impressions

6

Chefs

LET'S TALK!

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