CASE STUDY

SABRA KIDS

TRUTH OR DARE

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GIVE-AWAY CAMPAIGN

The Influencer Program kicks off with our Celeb partners who love food and/or plant-based eating and she challenges another to​ Truth or Dare.

Mom and two kids snacking together on Sabra Kids dip and dippers

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HOW IT WORKS

  • ​Shares a truth about snack struggle and snacking.
  • Accepts the Dare and shows their kids tasting and approving​.
  • Dares next celeb by tagging & calling out​.
  • Invites fans to share a truth below for a chance to get a dare kit too.
Mom smiling and resting her chin on her hand beside Sabra Kids snack kit boxes
Mom and child taking a selfie while holding Sabra Kids snack kits
Mom and daughter smiling with Sabra Kids Taco Dip and Brownie Batter Dip snack kits
Round red Sabra Kids Truth and Dare card backs with the Sabra Kids logo
Sabra Kids Truth or Dare cards, including
Sabra Kids plant-based snack kit box, Brownie Batter Dip and Graham Cracker Sticks
Sabra Kids plant-based snack kit box, Taco Dip and Rolled Tortilla Chips
White Sabra Kids Truth or Dare game box with red lettering and the Sabra Kids mascotimage76
Red Sabra Kids shipping box marked

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WHAT WE DID

services-icon_Graphic-design
services-icon_Branding
services-icon_copywriting
services-icon_video-editing
services-icon_content-creation
services-icon_influencer-partnerships
services-icon_celebrity-partnerships
services-icon_Campaign-Development
services-icon_experiential-strategy
services-icon_Concept-Creation
services-icon_event-production-fabrication
services-icon_custom-sampling
services-icon_Naming-Key-messaging

3

Celebrities

12

Macro / Micro Influencers

3.8M

Views

294.6K

Engagements

14.2M

Reach

26.2M

Impressions

3.8K

Taps

LET'S TALK!

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