CASE STUDY

SABRA

HUMMUS EATERY

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INSPIRING NEW USAGES

For Expo West, Sabra wanted to inspire Conference goers to see Hummus in a new way. They wanted to inspire the revelation of new usages for the product. We created a concept to build a Cafe inside of the show, where people could actually join us for a “meal” instead of just grabbing a sample as they passed by. 

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MULTI FUNCTIONAL

We designed and built a place that would create its own vibe inside the Anaheim Conference Center. We wanted it to not only function as a Cafe, but also be a place where people could congregate, take some great photos of both the food and themselves inside this awe inspiring location. ​
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We used Floral art, built Insta Stations for the perfect photo of the food offerings and brought in a staff that operated at the highest level of restaurant hospitality. We brought in scent machines, music and more to round out this exciting Hummus Eatery. ​

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WHAT WE DID