CASE STUDY

BRUNCHIN' WITH

BAYS

INFLUENCE + MEDIA

We created an event to position Bays in the awareness of the "in the know" crowd. Brunchin' with Bays was born! We hosted a brunch at a culturally relevant location that not everyone could attend. at Soho Pool House in Miami. It would be an event with just 40 guests to portray the intimacy of a true "VIP" event.

For our influencer strategy, we began by on-boarding two hosts. Hannah Ann was a previous winner of the Bachelor. But these days she was creating content showcasing a fun and relevant lifestyle. She created her own recipe for people to try at the event as well, combining trial of the product with her exclusive dish.

Nico Norena of The Succulent Bite was our 2nd host. His delicious and enthusiastic food making content was the perfect pairing to cement legitimacy for the brands offerings to be brought to delicious life.

The guest list was then filled with Miami lifestyle influencers. We wanted to create an awareness around these culture shifters with a product that they themselves could enjoy at home like the rest of us.

TRIAL & CONTENT

We rounded off the invites to media in the market. The result was coverage in Extra, E News, OK! Magazine and local outlets for a total of almost 153 million UVM.

The social media posts from just the event yielded 31,000 engagements, 445,000 impressions and 31 Million in potential reach.

We chose the best performing influencers from the event to subsequently create their own recipe posts at home to share Bays for the second time with their audiences.

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