PARMIGIANO REGGIANO
Annual Party 2026
THE ASK
Celebrate Parmigiano Reggiano as an icon of Italian culture during its yearly visits to New York, while strengthening relationships with guests.
STRATEGY
Pair Italian tradition with New York views. Each year, we built an evening around great food, signature touches, and a photo moment guests would want to share.
THE EXPERIENCE
In 2026, we took over two floors of Summit One Vanderbilt, moving from a champagne welcome and translated panels to a skyline tasting with a Parmigiano Reggiano martini on the 72nd floor.
RESULTS
The photo booth drew lines both years, turning guests into content creators for the brand. Open layouts and grazing stations kept guests mingling all night.
2
Annual NYC Celebrations
12
Branded Experiences
200+
Guests
READY TO EXPERIENCE INFLUENCE? LET'S TALK!
