CASE STUDY

PARMIGIANO REGGIANO

UNION SQ. POP-UP

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SAMPLING POP UP

We facilitated a pop up for Parmigiano Reggiano at the Union Square Holiday Market. Across 6 weeks we sampled chunks of cheese and created a menu of Gnocci and Risotta that was sold to Market-goers. 

EDUCATING CONSUMERS

We educated consumers on all things Parm Reg!

  • Where the Cheese is from
  • How long can the Cheese be kept
  • How much does a Wheel of Cheese cost
  • Ingredients
  • How long does it take the lactose to ferment
  • Where to purchase
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Samples 

226,800 SAMPLES DISTRIBUTED 

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WHAT WE DID

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LET'S TALK!

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