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CASE STUDY

HELUVAGOOD!

SNACKATION

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GIVE-AWAY CAMPAIGN

 

For Heluvagood! we concepted a Giveaway Campaign, that was activated twice: Once for a media & influencer party, and secondly for the Brand to give away as a vacation on their Instagram.

 

Heluva Good! branded football resting on a red inflatable float by the pool

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FROM

IDEATION

TO LAUNCH

This project began with a campaign concept for a Giveaway  that was the Ultimate Snack Vacation. We scouted locations around the country, ultimately landing on The Hamptons. It was here we focused our attention on finding the perfect home for this giveaway. Our team negotiated all contracts and rates for this home and the careful transformation for this activation.

Bright living room in the Snackation house with a navy sectional, a vaulted ceiling, and windows onto the pool
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Design sketch of the Snackation house's open living room and kitchen, with purple and red seating and a rainbow snack wall
Design sketch of a Snackation guest bedroom with purple bedding, a rug, and a snack display cabinet
Design sketch of the pool deck with red Heluva Good! floats, a branded beach ball, a grill, and lawn games
Design sketch of the Snackation floral arch over a round daybed with purple pillows and Heluva Good! signage
Design sketch of a rainbow snack wall with cubbies of chip bags sorted by color

Once the home was secured, we began to bring to life our activations, introducing experiential concepts and developing custom renderings to lock down the look and feel...

BROUGHT TO LIFE

Snackation guest bedroom with a purple rug, patterned floor cushions, and a fridge stocked with Heluva Good! dip
Backyard pool at the Snackation house with lounge chairs, a white pavilion, and the floral arch in the distance
Snackation house dining room with purple chairs and a long table set with a snack and dip grazing spread
Floral arch with the Snackation neon sign over a rattan daybed with purple cushions and a Heluva Good! sign

We transformed the interior and exterior to represent the brand. Each room was setup as a snacking moment, including the bedrooms fitted with refrigerators and dipping areas and custom Robes to relax and snack in. We built a custom floral arch and lounging area in brand colors for that IG moment as well as setting up branded gaming and pool moments. For media we brought in a bar area, a Chef and event team to make this experience unforgettable! 

heluvaar

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WHAT WE DID

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