CASE STUDY

AUNTIE ANNE'S

PRETZELRIA

A NATIONWIDE

DELIVERY

SERVICE

Auntie Anne got a new set of wheels! We delivered a change to the pizza game and launched this delicious project to celebrate National Ranch Day (March 10)! Auntie Anne’s and Hidden Valley Ranch created the “Pretzelria Delivery Service” to span across the country. A custom-branded Pretzelria vehicle traveled city to city, to the three major pizza capitals. They hand-delivered prizes and a costum box of Pepperoni Pretzel Nuggets and Hidden Valley Ranch to lucky fans. Feedback confirmed that we created an unforgettable consumer experience!

PIZZA

CAPITALS

We created this high-touch experience to spark excitement and generate engaging content around the Pretzelria campaign. A dedicated actor, cast as the “pretzel delivery driver,” made surprise visits to media offices—fueling buzz and delivering flavor with flair. By combining surprise-and-delight tactics with craveable visuals, the Pretzelria activation turned everyday spaces into an unforgettable brand moment.

Hundreds of fans entered for the chance to win this spectacular giveaway. The prize package included a $500 delivery gift card, one full year of free Original Pretzels & Hidden Valley Ranch, and exclusive merch bundles.

Winners were thrilled to enjoy these one-of-a-kind prizes and couldn’t wait to share the moment on social.

This campaign is a delicious reminder that immersive experiences don’t just feed the appetite—they fuel brand love.