CASE STUDY

PERFECT BAR

STREET SAMPLING

PERFECT BAR ON THE ROAD

To bring the essence of Perfect Bar to the heart of New York City, we hit the streets in style with our eye-catching branded truck, transformed into a mobile tasting haven.

As the city buzzed with its usual energy, our truck became a beacon of indulgence, offering free samples of Perfect Bar to curious passersby.

From the bustling avenues to hidden corners, we spread joy and nutrition, inviting NYC’s busy residents to savor a delicious bite of health right from our on-the-go snack sanctuary.

The truck’s vibrant presence and the delighted smiles of those who tasted our bars made it clear: we weren’t just handing out snacks; we were sharing a moment of pure, delicious joy.
 
 
 
 
 

We took Perfect Bar on an unforgettable journey across NYC and beyond, bringing our delicious nutrition bars to some of the city's most iconic events.

We strategically focused on high-traffic areas with dense concentrations of our target audience, ensuring maximum exposure and engagement for Perfect Bar at key events and locations across NYC and the surrounding regions.

GUERILLA SAMPLING EVENTS

• Bryant Park Picnic Performance
  
• Central Park Yoga
• Hudson Yards Movie Night
• New York Fashion Week
• “Pitch Perfect” Movie at Seaport Cinema
• US Open
• Yoga at Bryant Park
  
  

. 

→ Case Study

WHAT WE DID