CASE STUDY

HELUVAGOOD!

SNACKATION

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GIVE-AWAY CAMPAIGN

For Heluvagood! we concepted a Giveaway Campaign, that was activated twice: Once for a media & influencer party, and secondly for the Brand to give away as a vacation on their Instagram.

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FROM

IDEATION

TO LAUNCH

This project began with a campaign concept for a Giveaway that was the Ultimate Snack Vacation. We scouted locations around the country, ultimately landing on The Hamptons. It was here we focused our attention on finding the perfect home for this giveaway. Our team negotiated all contracts and rates for this home and the careful transformation for this activation.

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Once the home was secured, we began to bring to life our activations, introducing experiential concepts and developing custom renderings to lock down the look and feel...

BROUGHT TO LIFE

We transformed the interior and exterior to represent the brand. Each room was setup as a snacking moment, including the bedrooms fitted with refrigerators and dipping areas and custom Robes to relax and snack in. We built a custom floral arch and lounging area in brand colors for that IG moment as well as setting up branded gaming and pool moments. For media we brought in a bar area, a Chef and event team to make this experience unforgettable!