CASE STUDY

PARMIGIANO REGGIANO

UNION SQ. POP-UP

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SAMPLING POP UP

We facilitated a pop up for Parmigiano Reggiano at the Union Square Holiday Market. Across 6 weeks we sampled chunks of cheese and created a menu of Gnocci and Risotta that was sold to Market-goers. 

EDUCATING CONSUMERS

We educated consumers on all things Parm Reg!

• Where the Cheese is from
  
• How long can the Cheese be kept
• How much does a Wheel of Cheese cost
• Ingredients
• How long does it take the lactose to ferment
• Where to purchase

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WHAT WE DID