hamburger-customhamburger-custom-close

CASE STUDY

PARMIGIANO REGGIANO

UNION SQ. POP-UP

→ Case Study

SAMPLING POP UP

We facilitated a pop up for Parmigiano Reggiano at the Union Square Holiday Market. Across 6 weeks we sampled chunks of cheese and created a menu of Gnocci and Risotta that was sold to Market-goers. 

EDUCATING CONSUMERS

We educated consumers on all things Parm Reg!

  • Where the Cheese is from
  • How long can the Cheese be kept
  • How much does a Wheel of Cheese cost
  • Ingredients
  • How long does it take the lactose to ferment
  • Where to purchase
Parmigiano Reggiano wedge wrapped with a branded red ribbon as a holiday gift
Guest laughing while tasting a Parmigiano Reggiano sample at the Union Square Holiday Market
Staff member in gloves serving Parmigiano Reggiano at the Union Square holiday pop-up counter, in a gold holiday frame
Parmigiano Reggiano wheels wrapped with gold bows beside a
Close-up of a wedge of Parmigiano Reggiano being finely grated
Guest in a patterned cap smiling at his plate of Parmigiano Reggiano at the Union Square holiday pop-up

Samples 

226,800 SAMPLES DISTRIBUTED 

→ Case Study

WHAT WE DID

services-icon_video-editing
services-icon_content-creation
services-icon_Campaign-Development
services-icon_experiential-strategy
services-icon_event-production-fabrication
services-icon_custom-sampling
services-icon_event-staff
services-icon_street-teams
services-icon_pop-ups

LET'S TALK!

likey-logo-small

© Copyright 2021, Likey Co. All rights reserved.

Back to top Arrow