CASE STUDY

SABRA

THE VEGANS ARE COMING

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THEY'RE COMING

The Vegans are coming campaign was coordinated ​
with Sabra’s IAT team, building elements for Consumer facing,​
Media, Publicity and Influencer. We concepted a mock infomercial​ Based around Vegans coming to your BBQ, and how the brand​ was going to be the solution with Vegan Rescue Kits. 

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AWARD WINNING

We partnered with Chef Anne Burrell, NFL great Richard Sherman,​ Actors Laverne Cox, Mayim Bialik and more. We built, and designed ​Kits and had Brand Ambassadors hand deliver 100 kits to our ​Influencers.

The project won The Public Relations Society of America 2020 ​
Award of Excellence for Integrated Communications. 

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WHAT WE DID