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HIGH BREW

SXSW Austin TX Sampling Activation

THE ASK

Build awareness and drive trial of High Brew Coffee during SXSW in Austin, introducing consumers to its range of ready-to-drink coffees and encouraging future purchases.

Close-up of a hand opening a High Brew Nitro cold brew can
Brand ambassador riding the High Brew sampling bike through Austin streets

STRATEGY

Bring High Brew directly to consumers in Austin’s busiest SXSW areas through mobile bike sampling, complemented by a presence at a Yelp event. Connect the convenience of coffee on the go with the energy of festival week.

THE EXPERIENCE

Our team sampled High Brew throughout Rainey Street, Congress, and downtown Austin, helping consumers explore flavors and find their favorites. At the Yelp event, table sampling, bar offerings, and gift bags created additional opportunities to discover the brand.

Guests in glowing LED cowboy hats at the Yelp SXSW party
Guest in a pink wig sipping High Brew Nitro Caramel at SXSW

RESULTS

The activation distributed 3,487 samples across street sampling and the Yelp event, engaging both new and returning consumers. Caramel and Sweet Cream emerged as favorites, while questions about where to buy High Brew signaled purchase interest.

3,487

Samples Distributed

4

Days

2

Activation Platform

High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co
High Brew Coffee sampling activation at SXSW in Austin by Likey Co

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