BROOKS

Global Running Day Brand Activation

THE ASK

Create a Global Running Day celebration for Brooks that brought media and VIP guests together for a 5K while introducing the brand’s newest running collection.

Two guests pose with a handheld Run Happy sign cutout

Brooks-branded welcome table with florals in a loft venue with chandeliers

STRATEGY

Pair the shared energy of a group run with an unexpected reveal, turning a morning gathering space into an immersive Brooks experience while guests were out running.

THE EXPERIENCE

Guests arrived for coffee, hydration, and a group 5K, returning to a fully transformed space featuring custom branding, a brunch buffet, and product displays elevated by florals matched to the sneakers’ colorways. Speaking panels, personal running stories, speaker meet-and-greets, and gift bags rounded out the celebration.

Dinner room set with place settings and a Brooks apparel rack before guests arrive

Two hosts present Brooks apparel to guests at a floral-lined dinner table

RESULTS

The event brought Brooks’ running community and newest collection into one cohesive experience, giving media and VIP guests opportunities to discover the products and connect with the people and stories behind the sport.

5K

Group Run

30+

Participant

7

Brand Activation Activity

2

Venue