PARMIGIANO REGGIANO

Miami Open Creator Dinner

THE ASK

Put Parmigiano Reggiano in front of a culture-forward creator audience during the Miami Open, so the brand felt less like a sponsor and more like part of the moment.

Guest in a white backless gown looking over her shoulder in front of the Parmigiano Reggiano tennis racket sign on the rooftop

Guest in a black blazer smiling beside a tennis ball sculpture and shelves of rackets and Parmigiano Reggiano displays

STRATEGY

Make it a destination, not a dinner. We built an exclusive golden-hour evening where guests discovered Parmigiano Reggiano through food, atmosphere, and design, with every detail tying the product's story to the style and energy of the tournament.

THE EXPERIENCE

Across the rooftop and gallery of The Moore Hotel, 30 guests enjoyed a sunset dinner with a DJ, ambient lighting, and custom decor. Branded menu cards, gift bags, cheese displays, and tennis-inspired installations made the space feel premium and worth sharing.

Guest in a floral dress and sunglasses holding a drink beneath a giant tennis racket Parmigiano Reggiano sign on The Moore Hotel rooftop in Miami

Parmigiano Reggiano branded drink menu on the bar beside breadsticks and a cocktail in a coupe glass, with a bartender behind

RESULTS

11 influencers with a combined 3M reach shared content throughout the night, and creator feedback showed guests wanted to stay for the full evening rather than stop by.

30

Guests

11

Influencers

3M

Total Reach