WELCH'S ORIGINAL GUMMI FUN MIX

Ball Pit Brand Activation

THE ASK

Build an outdoor spring and summer experience that raises awareness for Welch's Original Gummi Fun Mix and drives shoppers to retail.

Guest buried up to the chin in purple balls, holding a bag of Original Gummi Fun Mix overhead

Two kids posing in the purple ball pit as a parent snaps a photo at the Original Gummi Fun Mix activation

STRATEGY

Meet fans where the fun already is. Partnering with Live Nation's Amphitheater Concert Series, we brought a playful, photo-ready brand moment to concerts across the country.

THE EXPERIENCE

Concert-goers dove into a giant Original Gummi Fun Mix ball pit for a sample and a photo. We fabricated a portable setup built to travel, hired and trained staff, coordinated influencer partnerships, and captured content for social.