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UNDERCOVER

Union Square Street Sampling

THE ASK

Sample 10,000 units of Undercover's chocolate crispy quinoa snacks for Valentine's Day, while capturing content for the brand's social channels.

Undercover Snacks ambassador in a beanie handing a sample to a woman in a red puffer coat beside a newsstand
Undercover Snacks ambassador chatting with a passerby carrying a polka-dot tote in Union Square

STRATEGY

Make every quick hand-off count. Our brand ambassadors were fully immersed in Undercover's story and products, ready to turn a passing sample into a meaningful moment and educate anyone who wanted to know more.

THE EXPERIENCE

Our team took over Union Square for Valentine's Day, handing out Milk and Dark Chocolate Undercover snacks to commuters and passersby. Photo and video captured the day for Undercover's social channels.

Undercover Snacks ambassador smiling as she offers a sample to a man in a navy puffer jacket
Undercover Snacks ambassador laughing with a woman in a fur-trimmed hood while handing out samples

RESULTS

We distributed 10,000 packets. Many commuters grabbed a sample on the go, while others stayed to enjoy it and came back asking where in the city they could buy more.

10K

Packets Sampled

1

Valentine's Day Takeover

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