SABRA KIDS

TRUTH OR DARE

THE ASK

Launch Sabra Kids, a new line of plant-based dips and dippers, and get parents to dare their picky eaters to try something new.

Mom and daughter smiling with Sabra Kids Taco Dip and Brownie Batter Dip snack kits

Mom and child taking a selfie while holding Sabra Kids snack kits

STRATEGY

Turn snack time into a game. Celebrity moms kicked off a social chain of Truth or Dare, sharing real parenting and snacking truths, daring their kids to taste Sabra Kids, then tagging the next celeb to play.

THE EXPERIENCE

Daphne Oz, Christina Milian, and Candace Parker led the #sabradeliciousdare challenge, joined by a wave of macro and micro influencers. Fans who shared their own truths in the comments could win a limited-edition Sabra Kids Delicious Dare Box, complete with a custom card game and both flavors.