BAY'S

BRUNCHIN' WITH BAYS

THE ASK

Put Bays on the radar of Miami's "in the know" crowd with a brand moment that felt exclusive, culturally relevant, and worth sharing.

Bays Brioche and Original English Muffin packages stacked among toasted muffins, fresh fruit, and red and orange florals

Alexey Olivenko guest serving herself from a brunch buffet of English muffin sandwiches, fruit, and bright florals

STRATEGY

Keep it intimate and let the right people talk. A VIP brunch for just 40 guests, co-hosted by Bachelor winner Hannah Ann and Nico Norena of The Succulent Bite, with a guest list of Miami lifestyle influencers and local media.

THE EXPERIENCE

Guests brunched at Soho Pool House in Miami, where Hannah Ann debuted her own Bays recipe to pair trial with an exclusive dish. Afterward, top-performing influencers created at-home recipe posts, sharing Bays with their audiences a second time.