THE ASK
Drive awareness and endorsement for Solato, the countertop machine that makes fresh gelato in 60 seconds, and turn that buzz into new business leads.


STRATEGY
Let trusted culinary voices make the case. We vetted a range of food creators on content, engagement, and brand fit, then selected two whose expertise and audiences matched Solato's premium positioning.
THE EXPERIENCE
Content creator Nico Norena and former Top Chef contestant Joe Sasto showcased Solato on Instagram through posts and stories. Joe highlighted the product's versatility, while Nico shared creative serving ideas.


RESULTS
The campaign put Solato in front of millions of food lovers and sparked lively conversation in the comments, boosting engagement and interest in the brand.