PERFECT BAR

Street Sampling

THE ASK

Get The Original Refrigerated Protein Bar into the hands of busy New Yorkers, driving trial and awareness where its active, on-the-go audience already spends time.

Hand holding a snack-size Perfect Bar in front of a race start-line arch with runners gathering

Ambassador handing a Perfect Bar to a woman holding an umbrella on a rainy street, beside branded coolers and the food truck

STRATEGY

Take the sampling to the street. A branded truck turned into a mobile tasting stop let us target high-traffic areas and key events packed with Perfect Bar's core audience.

THE EXPERIENCE

The Perfect Bar truck moved across NYC and beyond, from Central Park and Bryant Park yoga to Hudson Yards Movie Night, New York Fashion Week, and the US Open. Guerilla pop-ups met fans between events, handing out free bars on the go.

Front view of the Perfect Bar food truck with a

RESULTS

The Perfect Bar truck moved across NYC and beyond, from Central Park and Bryant Park yoga to Hudson Yards Movie Night, New York Fashion Week, and the US Open. Guerilla pop-ups met fans between events, handing out free bars on the go.

268,452

Samples Distributed

14

Sampling Locations

7

Guerilla Events