CASE STUDY

BETCHES X NFL

TAILGATE

INTERACTIVE EXPERIENCE

Across three cities, we brought the Betches NFL Tailgate experience to life through a bold, female-first activation.

Built by female fans, for female fans, the experience blended Barefoot wine sampling, interactive stations, custom photo moments, and high-touch brand engagement into one cohesive footprint.

Guests moved through a curated journey of patches, nail decals, games, merch, and food, designed to drive dwell time and keep energy high. The result was steady lines, strong engagement, and continuous UGC across all three cities.

BUILT FOR FANS

Built to center female fans while expanding Barefoot’s presence within the NFL space. Focused on visibility, participation, and content-driven engagement. A social, dynamic environment designed to connect with the Betches audience in a way that felt natural and shareable.

From Buffalo to Nashville to Kansas City, the Betches Tailgates activation delivered a consistent, high-energy experience at every stop. Each city brought its own crowd and momentum, but the core remained the same. A seamless, social environment built for engagement, content, and connection.

The tour kicked off in Buffalo with a compact footprint that set the tone early. The content studio drove steady engagement and established the look, flow, and energy carried throughout the rest of the activation.
Nashville brought the full experience to life. An expanded footprint combined sampling, games, merch, and content moments into one cohesive space that stayed active from start to finish.
Kansas City delivered a high-impact activation that featured our content studio, bar, and cornhole zone. This strong and simple layout created an easy + social environment.