hamburger-customhamburger-custom-close

WELCH'S ORIGINAL GUMMI FUN MIX

Comic Con Brand Activation

THE ASK

Find a new way for Welch's Original Gummi Fun Mix to reach its target demographic.

Two cosplayers holding packs of Original Gummi Fun Mix outside the Comic-Con convention center
Close-up of a clear Comic-Con backpack filled with Original Gummi Fun Mix packs

STRATEGY

Go where the fandom is. We brought Welch's the concept and playbook to partner with cosplay, gaming, and anime influencers and events.

THE EXPERIENCE

We launched a nationwide sampling program at comic con–style conventions, running both guerrilla and on-floor sampling. Our influencers brought it to life with custom looks for social posts and in-person appearances.

Cosplayer in a pastel holographic dress and blue wig posing with a young fan at Comic-Con
Original Gummi Fun Mix pack, circled in red, on the autograph table at the Jason Momoa signing booth at Comic-Con

RESULTS

Across 5 markets, we distributed 241.5K samples, while 9 influencers drove 5M impressions and 175.8K digital engagements.

5

Markets

9

Influencers

241.5K

Samples Distributed

5M

Impressions

READY TO EXPERIENCE INFLUENCE? LET'S TALK!

Shoot Us A Message →
likey-logo-small

© Copyright 2021, Likey Co. All rights reserved.

Back to top Arrow