SANDERS CANDY

150th Birthday Party

THE ASK

Celebrate Sanders' 150th anniversary by bringing the brand's core values to life through lifestyle influencers, building relationships and sparking social buzz.

Two guests laughing together on a velvet sofa during the Sanders chocolate event

STRATEGY

Throw a family party. We designed a walk-through family gathering hosted by actors playing the fictional Sanders family, then extended the celebration to the streets with a birthday sampling tour.

THE EXPERIENCE

In NYC's West Village, guests moved through photography, live entertainment, and sampling alongside branded party hats, totes, and fillable chocolate bags. We then sampled Limited Edition Birthday Cake White Chocolate Sea Salt Caramels in NYC, Cincinnati, and Detroit, where every 150th visitor won a special prize.

Guests and a chef posing in a Sanders Small Batch Wonders photo booth frame against gold curtains and florals

Guest holding a Sanders gift bag in front of a light blue Sanders Small Batch Wonders truck

RESULTS

18 influencers with a combined 6M+ followers drove 314K impressions and 8K engagements, while the sampling tour distributed 40,740 samples across five high-traffic locations.

18

Influencers

8K

Total Engagement

6M

Total Reach

314K

Impressions