SABRA HUMMUS EATERY
Expo West Pop-Up
THE ASK
Inspire Expo West attendees to see hummus in a new way and discover fresh ways to use it beyond the dip.
STRATEGY
Serve a meal, not a sample. We built a full café inside the show, giving attendees a reason to sit down, taste new hummus dishes, and stay awhile.
THE EXPERIENCE
Inside the Anaheim Convention Center, the Hummus Eatery combined floral art, Insta stations, scent machines, and music with restaurant-level hospitality. It worked as both a café and a gathering spot for photos of the food and the space.
RESULTS
We served 2,500 people, nearly three times the 900 expected. The café drew 56 influencers, 144 media outlets, and 120.5K social engagements.
2.5K
People Served
56
Influencers
144
Media Outlets
120.5K
Social Engagements
READY TO EXPERIENCE INFLUENCE? LET'S TALK!
