HELUVA GOOD!

Snackation

THE ASK

Create a summer campaign that brings Heluva Good! Dips to life as the ultimate snacking experience, for both media and fans.

Heluva Good! branded football resting on a red inflatable float by the pool

Design sketch of the Snackation floral arch over a round daybed with purple pillows and Heluva Good! signage

STRATEGY

One concept, activated twice. We created the Snack-ation, the ultimate snack vacation, and staged it first as a media and influencer party, then as an Instagram giveaway for one lucky fan and three friends.

THE EXPERIENCE

After scouting locations nationwide, we secured and transformed a home in East Hampton, turning every room into a snacking moment. Bedrooms came with mini fridges, dipping stations, and custom robes, alongside a branded floral arch, pool and game areas, a bar, and a private chef.

Snackation guest bedroom with a purple rug, patterned floor cushions, and a fridge stocked with Heluva Good! dip

Two guests in white posing under the Heluva Good! Snackation floral arch beside a purple-cushioned daybed

RESULTS

A fully branded Hamptons getaway that hosted media and influencers, then became a $4,999 prize for fans, complete with two nights' stay, a $1,300 travel gift card, and 50 containers of Heluva Good! Dip.