FLOR DE CAÑA

World's Sustainable Cocktail Champion

THE ASK

Bring Flor de Caña's global Sustainable Cocktail Challenge to life in the U.S., inspiring bars and bartenders to embrace eco-friendly practices on the road to crowning the World's Most Sustainable Bartender.

Host in a lime green dress smiling in front of the Flor de Caña volcano backdrop, est. 1890

Host in a green dress and two judges seated at the World's Sustainable Champion judges' desk

STRATEGY

Turn a cocktail competition into a show. We ran every stage, from recruiting contestants and influencers and scouting eco-conscious venues to talent contracting and full event branding.

THE EXPERIENCE

In Austin, Los Angeles, and Miami, charismatic hosts, sustainability speakers, and competing bartenders took the stage. We scripted every event, designed the AV, sourced local blooms for florals, and built cocktail and food menus around sustainable ingredients.

Group of guests taking a selfie in front of the Flor de Caña rum step-and-repeat backdrop

Three guests laughing and posing at a Flor de Caña rum barrel in a tropical photo booth with peacock chairs, palm fronds, and heliconia flowers

RESULTS

Winners got one-on-one coaching in personal branding and content creation, promotional and influencer content, and their own hosted happy hours, positioning Flor de Caña as a leader in sustainable mixology.

30

Countries Competing Globally

$10K

Global Grand Prize

3

Host Location