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BRAND ASSEMBLY

NYC Fashion Market Pop Up Design

THE ASK

Brand Assembly wanted to elevate the experience inside of their 150,000 square foot fashion show in NYC. They wanted to create moments throughout including the check-in areas, lounge areas and wayfinding. Additionally they wanted us to help elevate some of their participating sponsors spaces. 

Guests visiting a partner brand booth framed by giant pink flower sculptures, tall grasses, and a highland cow mural at Brand Assembly NYC.
A smiling guest at the Z Supply partner booth at Brand Assembly NYC, styled with a navy and white scalloped awning, arched wood shelves, and woven baskets of snacks including Folds, Khloud protein popcorn, and Z Supply water.

STRATEGY

We aligned holistically with the brand guidelines to extend the design frequency througout to match the aesthetic they had built and continue to elevate the entire event. 

THE EXPERIENCE

At the Starrett-Lehigh Building in Chelsea, guests were welcomed by our praire inspired entrance and guided through the show with clear, on-brand experiential wayfinding. We art directed partner brand moments throughout the space, so additional activations felt like a cohesive curated environment.

Brand Assembly wayfinding station with a
Two guests toasting with pink mint cocktails on the Brand Assembly show floor.

RESULTS

Our builds inspired memory making with guests posing for pictures and broadcasting across social channels this new and excitign addition to this most respected fashion stable of fashion week. 

2

Partner Brands

3

Days

10+

Floral Installations

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