1440 FOODS

Sweets & Snacks Expo Booths

THE ASK

Give 1440 Foods' three protein brands, MET-Rx, Pure Protein and FitCrunch, one home at Sweets & Snacks Expo 2026, where each could stand out on its own while the portfolio read as one company.

STRATEGY

One tower, three front doors. We designed a 12-foot tapered tower with its own wall, platform and sampling counter for each brand, then built the whole program around trial: taste first, protein numbers second, real conversations at every counter.

THE EXPERIENCE

On the Las Vegas show floor, attendees moved from MET-Rx's red-lit shelves and fridge of 44g shakes to Pure Protein's sky-blue AMMMAZE bar wall and FitCrunch's bright yellow platform. Brand ambassadors in custom Vegas-inspired tees served 19 products across shakes, bars, wafers, crisps and snack mix, and gathered feedback at every stop.

Pure Protein booth at a trade show, with a sky-blue backdrop showcasing four “Ammmaze” bar flavors and a blue branded counter.

Wide view of the 1440 Foods booth at Sweets & Snacks Expo 2026, with the Pure Protein sky-blue wall and counter on a light-blue platform, the MET-Rx wall with a John Cena standee and Popped Crisps floor displays, and the navy 1440 Foods backdrop with red seating.

RESULTS

Every sampler of the new MET-Rx 44g shake and FitCrunch's Puff N' Crunchy and Protein Snack Mix was a first-time trier, and 82% of MET-Rx crisps tasters were new to the product. Caramel Macchiato and Strawberry Shortcake became the flavors of the show, and the consumer insights we gathered now guide how 1440 Foods leads with protein, convenience and sampling at future trade shows.

3 in 1

Booth

19

Products Sampled

78%+

Average Consumer First-Time Trial Rate